I am hopeful 2012 will finally be the year local internet marketers take conversion rates seriously.
For those of you who need it, here is a great collection of articles on conversion rates and landing pages:
Do Your 2012 Resolutions Include Increasing Conversion Rates?
“That’s a trick question. Of course the answer should always be yes. Hopefully your website conversions in 2011 have already resulted in a banner year. But if you feel like you have room to improve (and there always is), then it might be time to review what advice our conversion experts shared with readers throughout the year, and put these tactics on your agenda in 2012.
Here’s a recap of our most popular advice from 2011 on improving landing pages, testing and fine-tuning your website calls to action to improve conversion rates:”